Peak Brew by Kokanee
Situation analysis
Overall assessment
Kokanee is a Western Canadian beer with a deep connection to the mountains it calls home. To this day, the brand is tied to the mountains by partnering with a number of ski resorts across the West and champions the best each mountain has to offer with those looking to enjoy a day on the slopes.
Research confirms that love for the mountains is a shared passion and point of pride for all Western Canadians and, in particular, for males aged 19-29.
This connection to the...