Stroke of brillance: Brands are turning to old-fashioned, hand painted murals to connect with consumers
Urey Onuoha
Innovative ideas for out-of-home advertising often take the shape of massive digital displays and interactive billboards. And rightly so, as an increasing number of brands are finding clever ways to go beyond a large-scale static image. At a time when digital continues to dominate marketing, outdoor advertising has managed to remain relevant: According to Kantar Media and the Outdoor Advertising Association of America, ad spend on out-of-home advertising grew 3.8 percent year-over-year in Q2 2015, a financial quarter where total ad spend in...