Data-activation in real-time advertising
In the hyperconnected world, advertising campaigns must leverage data and insights to create a message that is personalised, contextually relevant and meaningful. To stay ahead of the curve, advertisers need to replace 'always on' with 'always ready'.
New technology
This article is part of a collection of articles on the marketing opportunities in new technology. Read more.
In today's hyperconnected digital advertising landscape, it has become an imperative to leverage data in a way that helps craft and target messages for our consumers. In order to find the perfect blend between...