The Outnet: Sergio the shoe hunter
Leo Burnett London
Campaign overview
THE OUTNET sells previous season fashion at a discount. It was an outsider in the elite fashion world but had ambitious growth plans.
This campaign significantly multiplied THE OUTNET's brand awareness, sales, KPIs and social activity, demonstrating that a small brand can break into the big fashion league using a brilliant low-budget idea.
Strategy
To attract women who love designer fashion, THE OUTNET needed to make its mark as an innovative fashion player – and there is nowhere better to do this than London Fashion Week, observed with passion...