Caramel Films: Plants that choose movies
Campaign details
Agency: FCB SpainClient: Caramel FilmsCategory: Product Launch/Relaunch/ Trial campaignsCountry: Spain
Background
Caramel Films was a small Spanish film distributor in Madrid which in the last few years became very successful. Committed to European cinema which is independent and distinct with unconventional film scripts. With its first big movies like "Viva la Libertá or "Viajo Sola", came its first international success: "Ida".
A black and white Polish film that managed to overcome the 3,000 euros on average per copy in its first weekend in theaters, scoring...