Magic shopper moments
Mary Wallace and Dave CoombsAKQA
In the lust for newness and frequency, the engagement and purchase capability of brands must be as swift as the new 'insta-Shopper'. Business stakeholders must create a communication infrastructure based around the customer, enabling brands to act 'in the moment' to affect real-time decision-making and sales.
The new creativity in shopper marketing
This article is part of a collection of articles on how shopper marketing is evolving. Read more.
An era of shared experience is paving a golden path to purchase – where communications, awareness and transaction...