Chase banks on social and mobile to drive sponsorship
Stephen WhitesideWarc
Chase Bank's sponsorship portfolio includes several big-tickets properties, from the PGA golf tour and US Open tennis tournament to the Emmy Awards for TV's brightest stars.
But as a specialist in hard numbers, the organisation is eager to maximise the return from its sponsorship investment – pegged at between $60 million and $65 million for JPMorgan Chase & Co. as a whole in 2014, according to IEG – in such high-profile relationships.
And, increasingly, that means moving beyond partnerships simply based around logos in the corners of television...