Samsung Mobile: #NoteMyDay

This case study demonstrates how Samsung, the electronics company, used social media to promote its Galaxy Note 4 smartphone grow sales ahead of Christmas 2014 in the US.

Samsung Mobile: #NoteMyDay

Campaign details

Agency: Harte HanksClient: Samsung MobileCategory: Information Technologies

Executive summary

Samsung released its Galaxy Note 4 in time for Christmas 2014. Samsung particularly wanted to reach consumers aged 18-30. Partnering with stars of Snapchat and Vine, Samsung created awareness of the Galaxy Note, showing the pair out and about in New York. Then, using Twitter, the pair targeted people who were using Twitter to complain about their bad days, and work out how their days could be turned around – within the space of an hour. As a result over one...

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