'Device hijacking' and mobile ad fraud: What every brand should know
David SendroffForensiq
If there's one thing that's been consistent about the cat-and-mouse game of online advertising fraud, it's that the bad actors in the system always follow the money.
In the mid-2000s, we combatted search fraud as Google rolled out metrics like "invalid clicks". Later, as display advertising and real-time bidding rose in prominence, we saw an uptick in hidden impressions and bot traffic.
Most recently, ad dollars have started flowing into the mobile app ecosystem, which is expected to bring in more than $20 billion of spending...