From tech savvy to content savvy: How tech brands can become the go-to content resource for consumers
NewsCred
Introduction
by Shafqat Islam, CEO and co-founder of NewsCred
The traditional buyer-seller model has all but eroded in front of our eyes. Gone are the days when purchases were made in store or from catalogues. We no longer wait for our monthly technology magazine to hit the shelves to digest whatever carefully crafted information the manufacturer has released.
Whether you're looking to invest in a new tablet, smartwatch, smart TV or in the near future, perhaps Oculus Rift or a driverless car,...