Mandala to metamorphosis: What Tibetan Buddhism and Lego can teach you about creating your brand and narrative
Brooke Rothman and Kylin O'Brien
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Introduction
Brand strategy mixed with qualitative research, Tibetan Buddhism and LEGO? How in the world are these aligned?
Qualitative research and brand strategy are at the core of understanding culture and business. They are fields that uncover the "whys" and "hows" of humanity. They are ever evolving, as are we, as is our world. We must adapt their methodology to keep up with the facts of contemporary markets and...