Hindustan Unilever: Consumer 360

This case study reveals how Hindustan Unilever (HUL), a consumer goods company, increased its Indian sales by gathering consumer information through a promotional campaign.

Hindustan Unilever: Consumer 360

Agency: PHD IndiaClient: Hindustan Unilever

The campaign summary

India with its huge population is a critical market but with its large native mobile population, it needs to be approached in a unique manner. Hindustan Unilever's objective is to build 1 Billion Global profiles by 2020 as data driven marketing is now the future.

Consumer 360 is an enterprise wide mobile based initiative that is designed to help HUL build a mass, actionable consumer database across India. The campaign communication from multiple HUL brands was carried on-pack to directly evoke a response from the...

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