Hindustan Unilever: Consumer 360
Agency: PHD IndiaClient: Hindustan Unilever
The campaign summary
India with its huge population is a critical market but with its large native mobile population, it needs to be approached in a unique manner. Hindustan Unilever's objective is to build 1 Billion Global profiles by 2020 as data driven marketing is now the future.
Consumer 360 is an enterprise wide mobile based initiative that is designed to help HUL build a mass, actionable consumer database across India. The campaign communication from multiple HUL brands was carried on-pack to directly evoke a response from the...