Kenco: Coffee Vs. Gangs
Campaign details
Brand: KencoAgency: JWT LondonClient: MondelezCountry: United Kingdom
Campaign Background & Summary
Kenco has been selling coffee since 1922 and making instant coffee since the 1980s. However, it was in the early years of the 21st century that Kenco found a game-changing way to achieve spectacular success.
Nescafé and Nescafé-imitators dominated the market, all trumpeting smoothness and richness in remarkably similar terms. Kenco took a different tack altogether. For the past 10 years, Kenco pioneered mainstream ethical production and sustainable coffee distribution. This ethical stance became part of...