Motorola Mobility India: Re-creating history the Moto way, #NamasteMoto
Aprajita Saxena, Akansha Rai and Neha Singhvi
Campaign details
Brand Owner: MotorolaLead agency: Papri Dev Yadav and Zeno Group Brand: Motorola Mobility- India Country: IndiaIndustry: Online shopping, ecommerce; Mobile and cell handsets; Mobile providersMedia: Earned media, buzz; Integrated; Magazines – business, trade; Magazines – consumer; Newspapers; Online video; Other and ambient media; Public relations; Social media; TelevisionBudget: Up to 500k
Market background and cultural context
India's mobile technology story has been the most talked about for the last...