Shiseido Ultimune: Ultimate bounce back
Shantanu Dasgupta
Campaign details
Brand Owner: Shiseido SingaporeLead agency: ADK SingaporeBrand: Shiseido UltimuneCountry: SingaporeIndustry: Skin care, sun protectionMedia: Internet – display; Internet – general; Social media Budget: Up to 500k
Market background and cultural context
Yet another new serum in the highly cluttered skincare category in Singapore
Shiseido is one of Japan's leading skincare and cosmetics brands. It has been a prominent player in the Singapore market for the last couple of decades. Shiseido's most important launch for 2014 was the Shiseido...