Point of view: A new way to make ads

This article discusses advertising in podcasts, where the lines between ad and programme content is sometimes blurred.

Point of view: A new way to make ads

Darika AhrensLDN Stock

If you look online for the term 'MailKimp', you'll be let in on one of the web's current in-jokes. The word is a mispronunciation of the email marketing company MailChimp. It cropped up in one of the ads in the smash hit podcast Serial last year.

The first season of the Serialpodcast investigates the story of an old murder. It's told through a mixture of interviews and commentary. So when the show's producer, Dana Chivvis, made the MailChimp ad for the show, she...

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