Havells: A woman is not a home appliance
Team Mullen Lowe Lintas Group
Campaign details
Brand owner: Havells India LimitedLead agency: Mullen Lowe Lintas Group IndiaBudget: 1 – 3 millionCountry: IndiaIndustry: Appliances & DurablesMedia channels: Television
Market background and cultural context
Havells is one of India's most respected electrical products companies. Over 80% of its sales comprise of wires and miniature circuit breakers (MCBs), and in both categories it is the national market leader.
- In recent years Havells has embarked upon an aggressive diversification drive. And that often means engaging...