The white side of Coffee Mate
Gloria Aguilar Budet, Natalia Vanegas Prieto, Andrés Benjumea, Alejandra Gonzáz Rodríguez, Daniel Riveros Flors, Alejandra Viridiana Váuez Martínez, Marcela Berlanga Flores, Talia Sesma Gonzáz and Ana Rentería Lólena
Campaign details
Brand owner: Nestlé de MéxicoLead agency: MINDSHARE MÉXICOContributing agency: McCann México Budget: Up to 500kCountry: MexicoIndustry: Coffee, tea, hot drinksMedia: Earned media, buzz, Events and experiential, Internet - display, Internet - search, Mobile and apps, Online video, Product sampling, Radio, Social media
Executive summary
This case study describes how Coffee Mate,...