Trend Snapshot: Buy Buttons
This Trend Snapshot includes:
- Trend overview: what it is and why it's important
- Brands ahead of the curve: examples from Apple, Mondelez International and Macy's
- What it means for brands: expert insight from Danielle Bailey of L2, Adam Padilla of BrandFire and Andy Radovic of Maxus
- What can we expect: where this trend might lead
- Next steps: how to get involved
- Further reading: where to find more on this subject
Trend overview
Buy buttons are spreading rapidly across websites and mobile apps, giving consumers the chance to acquire products directly...