Cure Brain Cancer Foundation: Don't let them fight it alone
TongueCure Brain Cancer Foundation
Executive summary
The problem for Cure Brain Cancer Foundation was that, despite a 95–98% mortality rate, awareness of brain cancer was disproportionate to other cancer types. We needed people to wake up to one of the most significant threats — brain cancer.
We told an insight-driven story featuring children doing the unthinkable — performing brain surgery on other sick kids.
Our integrated campaign had one lofty goal, to raise awareness by 25%. Our campaign smashed this KPI delivering 70% uplift in awareness. Additionally, our campaign...