Three: #holidayspam
Nick Exford, Martin Beverley and Samantha Codrington
Campaign details
Client: Hutchison TelecomAgency: Wieden and KennedyBrand: Three
Summary
This is a story about how planning influenced the creation of a powerful new business proposition, an insightful campaign idea, and an innovative media approach.
In the mobile network market, where everyone is seen as the same and as bad as each other, Three needed an innovative point of difference if it was to achieve its goals: reducing churn and acquiring new customers.
We went upstream into the business to create a powerful proposition:
Three would...