Senet Group: How Planning got millions of people to approach gambling more responsibly
Ollie Gilmore
Campaign details
Client: Senet GroupAgency: The CornerBrand: Senet Group
Summary: How Planning got millions of people to approach gambling more responsibly
The easiest way to measure Planning's influence might appear to be by counting the number of people affected - breadth of change equalling level of clout. But true influence is also a question of intervening when the bond to current behaviour is particularly strong - when outside attempts at influence seem unlikely to have any effect.
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