Unilever: End Marmite Neglect - how planning saved a british institution by creating a national outrage
Will Grundy
Campaign details
Client: UnileverAgency: adamandeveDDBBrand: Marmite
Executive summary
You'd think that one of the most loved (and hated) brands in the world could never find itself in a sticky situation.
Surely a brand whose proposition has become a cornerstone of British culture could never venture into trouble?
Think again.
With 2 million households already lost, and a communications strategy that was adding to the problem not helping it, Marmite found itself in the mother of all messes....