- Advertisers who have been smart using programmatic technology have harvested huge returns, but to the outsider the online advertising ecosystem can be confusing.
- The best way for advertisers to be sure that all available tools are being used creatively is to understand the processes involved.
- The Programmatic Primer explains the roles of the different players in the online advertising ecosystem, including publishers, ad networks, supply-side platforms and social media buying tools.
- The guide also features expert commentary from some of the industry's leading thinkers as well as use cases from companies like Kellogg and Telstra, who are...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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