Digital and Mobile Continues to Dominate Share of Marketing Budgets
World Economics
- Global marketing budgets rise for 28th consecutive month
- Traditional Media continue to suffer
- Staffing growth remains robust
Overview
The Headline Global Marketing Index (GMI) for June registered a value of 55.3 indicating continuing strong growth in marketing activity. Growth was recorded across the globe with headline GMI recorded values of 55.7, 54.7 and 55.8 in Europe, the Asia-Pacific area and the Americas respectively.
Marketing Budgets by Medium
In June, the Global Marketing Index showed that the allocation of marketing budgets assigned to TV continued falling with an index...