Adstats: Cosmetics and toiletries adspend

This article explores adspend on cosmetics and toiletries, a category which accounted for $21.9bn globally in 2014, amounting to 6.8% of all adspend.

Adstats: Cosmetics and toiletries adspend

Cosmetics and toiletries adspend accounted for $21.9bn globally in 2014, taking a 6.8% share of all adspend last year, according to new data from Nielsen. This represents an annual decline in spend of 1.7%, compared with the all-category growth of 2.3% at that time. By region, Asia-Pacific takes the biggest share of adspend on 38%, followed by North America (25%). Latin America was the fastest growth market at +13.5% annually, with total spend of $3.1bn. At a global level, TV is the most favoured channel for advertisers, attracting 72% of adspend. But, this varies heavily...

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