Making the most of March Madness: How custom content works best for sports advertising
Jay Leon and Carl MarciTurner Sports and Innerscope Research
Sports… the very word increases the heartbeats of millions of fans engaged with their favorite teams or leagues. Any marketer would be ecstatic to have that level of passion and engagement extend to their brand should it be associated with such a thrilling environment.
So how do brands benefit from that level of engagement as advertisers within sporting events, and even more so, as "official marketers" of the leagues and conferences? Do fans become more engaged...