SRA 2014 - Workshop session: Maintaining quality

Bob Erens

This article discusses the use of non-probability web surveys to measure sexual behaviours and attitudes in the British general population, as introduced in a session on changing social research at the SRA Annual Conference held in London in December 2014.

SRA Annual Conference, 8 December 2014, British Library, London

‘Changing social research: evolution or revolution?’

Workshop Session: Maintaining quality

Using non-probability web surveys to measure sexual behaviours and attitudes in the British general population: a comparison with a probability sample interview survey

Bob Erens

University College London and London School of Hygiene & Tropical Medicine

Introduction

The use of web surveys is commonplace in market research and opinion polling, but is still not often used for academic or government research. This is because most web surveys of the general population rely on volunteer web panels, and there are well-founded concerns about...

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