The competitive landscape for leisure: why wide appeal matters
John Scriven
Ehrenberg-Bass Institute
Diana Pérez-Bustamante Yábar
Rey Juan Carlos University
Maria Clemente and Dag Bennett
London South Bank University
Introduction
Leisure is a major activity: according to the OECD (2009), in developed countries people spend 20–25% of their time on leisure activities, significantly more than they spend in paid employment. And this free time is growing, both in the short and long term (OECD 2009; McLean & Hurd 2012). Working hours per year in the industrial West reduced from around 3,500 to about 2,000 from 1840 to the...