Measuring the degree of corporate social media use
Thomas Aichner
University of Padova
Frank Jacob
ESCP Europe
Social media is more than Facebook
As of January 2014, Facebook Inc.’s website, facebook.com (Facebook), was the largest global social network, with a total of 1.19 billion active users monthly and an annual growth rate of 18%. The company reports that 728 million of its registered users log in to their account on a daily basis in order to post, comment, share and ‘like’ ...