Changing the mix: How drinks marketers are responding to social and lifestyle changes
David AtkinsonSpace
A report last year that indicated that although going to the pub was the favoured leisure activity of people in the UK, the pub industry continues to be in decline. A variety of factors are contributing to this long-term trend, which is presenting a considerable challenge to companies in the alcoholic drinks sector. David Atkinson describes the innovative ways in which drinks marketers are responding.
The institute of Economic Affairs' Closing Timereport, published in December 2014, made grim reading for brands, PubCos...