Dove Men+Care: Calls for dad

This case study describes a Father's Day campaign in the US by Dove Men+Care, the personal care brand, which celebrated modern day dads and caring moments.

Dove Men+Care: Calls for dad

UnileverThe Marketing Arm; Boston College Center for Work & Family; The Futures Co; Edelman; Meat; Greg Rowland Semiotics; Nielsen Bases

Summary

Masculinity is evolving. Men are evolving. The once clear and rigid borders that defined masculinity for generations are becoming more blurred. The "Modern Man" is big-hearted and embraces all sides of himself. He's embraced a ton of responsibility beyond the traditional masculine roles – which he loves – but the balance can be tough.

This change is challenging and demanding. But there is little social or cultural empathy for him rising to the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands