Dove Men+Care: Calls for dad
UnileverThe Marketing Arm; Boston College Center for Work & Family; The Futures Co; Edelman; Meat; Greg Rowland Semiotics; Nielsen Bases
Summary
Masculinity is evolving. Men are evolving. The once clear and rigid borders that defined masculinity for generations are becoming more blurred. The "Modern Man" is big-hearted and embraces all sides of himself. He's embraced a ton of responsibility beyond the traditional masculine roles – which he loves – but the balance can be tough.
This change is challenging and demanding. But there is little social or cultural empathy for him rising to the...