Big event marketing: Successful holiday digital strategies
Dan MalachowskiPerformics
To achieve success in the retail holiday period, the key is to formulate a cross-channel/device measurement and attribution plan, a mobile experience optimisation strategy and an approach to marketplaces. Brands that make this their focus at the start of 2015 will reap the benefits in holistic holiday performance and efficiency.
Big event marketing
This article is part of a collection of articles on big event marketing. Read more.
Holiday 2014 (1 November to 31 December) was the biggest ever for online retail globally. Online sales rose 13.9% from...