Tangerine: It's that simple
john st.
Situation analysis
Overall assessment
In mid-2012, it was announced that ING DIRECT Canada was being put up for sale by its Netherlands-based parent company ING Groep N.V. as a result of their bailout deal with the Dutch government. There was reasonable uncertainty around the future of the bank amongst its clients and employees; ING DIRECT U.S.A. and United Kingdom had both been sold and swallowed up by larger banks earlier in the year. People weren't sure what would become of a much-beloved brand that had been helping Canadians take control of their banking for...