Brand Britain's identity crisis
Deborah MattinsonBritainThinks
Great Britain survived a near-death experience as the Scots wavered close to a 'yes' vote, in the Scottish independence referendum, but it still faces an uncertain future. The implications for brands with an overtly British personality are far-reaching. As the dust settles after the referendum, how do Britons really feel about being British nowadays?
In some ways, it's hard to believe that the London Olympic were celebrated so enthusiastically just two years ago. Back then, a wave of pro-British sentiment swept the nation. The think tank British Future found that two-thirds of us...