Mobile Marketing Forum: Insights
Preeti Chaturvedi
Mobile marketing is a fast-growing business that is throwing up new opportunities and challenges. Speakers at the Mobile Marketing Forum Asia, held in Mumbai in September 2014, addressed these issues and offered examples of the ways in which brands were innovating and achieving results.
The mobile landscape
Mobile has reinvented business, said Ashutosh Srivastava, chairman and chief executive officer, Asia Pacific & Global Growth Markets, Mindshare. He pointed to an annual growth rate in mobile marketing of around 80% and suggested that the real challenge was to manage the increased volume of work...