Royal Mail: The private life of mail
Simon Shaw and Matt BrightTrinity McQueen and Royal Mail
Summary
- Trinity McQueen and Royal Mail set out to prove the impact of mail.
- Our approach was founded on the knowledge that people are poor witnesses to their own behaviour. We needed to capture people's intimate, unguarded moments.
- Twelve brave households agreed to have CCTV film their movements in their homes over a week. From this we would discover:
- How people really interact with advertising mail (capturing priceless footage in the process);
- How mail's unique properties can inspire and delight;
- The way mail...