150 years of never standing still: John Lewis adapts to the digital revolution
Joseph CliftWarc
John Lewis, a UK department store chain, celebrated 150 years in business in 2014.
But, despite this long heritage, the company is still aiming to innovate digitally, according to Lloyd Page, John Lewis' head of online marketing, and Tim Pearson, head of retail at OMD UK, John Lewis' media agency. They discussed some of these recent initiatives and strategies at IAB Engage, an event organised by the Internet Advertising Bureau (IAB) UK and held in London in October 2014.
Advertising strategy
John Lewis is...