Agency: | Authors: Fiona Morrison and Derek Robson |
Cointreau: Unleashing the magic inside the bottle
Introduction
Planning identified that stripping Cointreau of its traditional after dinner liqueur baggage revealed a contemporary product. This helped to reposition the product away from liqueur imagery by concentrating on the strengths of what's inside the bottle.
Background
Cointreau is a 'classic' after dinner liqueur. It was invented by Edward Cointreau in Angers, France in 1849. It is the biggest brand of spirit in the Remy Cointreau Spirit Division.
Cointreau is a truly international brand. Listed in nearly every bar on the planet. It...