ESOMAR Congress 2014: Inspiring Research
Manfred MareckResearch Marketing
At the ESOMAR Congress 2014, we heard not just from MR agencies but from a good number of clients as well, via a programme featuring a large proportion of papers delivered or co-authored by client-side executives - and this made all the difference.
Browse all papers from ESOMAR Congress 2014Seeking inspiration in silence
Inspiration in silence was an opening theme to this year's annual ESOMAR Conference, reflecting the limitations of language and how, in recent years, indirect 'questioning' and data collection have become part of the MR toolkit.
Power...