How brands can communicate with generation "Tl;dr"
Hamid HabibOMD
Over the last year, OMD UK has been running its Future of Britain project – an on-going series of in-depth research exercises with consumers – to gain a better understanding and interpretation of the seismic changes we are witnessing in modern British society.
A major theme our data has unlocked relates to the connected consumer, and how more dynamic and agile lifestyles are making them a tricky, moving target. As life becomes bigger, bolder and faster, with longer working hours and less leisure time, it seems we're becoming a nation...