Onglyza: The Hyposimulator
Simon Stebbing
Campaign details
Brand owner: AstraZenecaLead agency: Ogilvy DigitalHealthBrand: OnglyzaCountry: Germany, Portugal, Spain and United KingdomIndustry Promotions to the medical professionChannels used: Direct marketing, Events and experiential, Other and ambient mediaMedia budget: Up to $500k
Executive summary
This case study describes how Onglyza, a diabetes medication developer, used an immersive simulator experience to enable doctors to experience hypoglycaemic events and market their product to the medical profession. Type 2 diabetes is a worldwide epidemic affecting vast numbers of people, and some of the...