Lifescan: Simple touches, better life

This case study describes how pharmaceutical brand Lifescan created a new diabetes management system and complete education curriculum for diabetics and their caregivers in Kingdom of Saudi Arabia (KSA) to increase sales of its products.

Lifescan: Simple touches, better life

Bijal Pathak

Campaign details

Brand owner: Johnson & JohnsonLead agency: Initiative Media Middle EastBrand: Lifescan - OneTouchCountry: Pan Arab, Saudi Arabia and United Arab EmiratesIndustry Non-prescription, OTC productsChannels used: Content marketing, Earned media, buzz, Email marketing, Events and experiential, Internet - display, Internet - microsites, Internet - search, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Social media, Sponsorship - media, Television, Word of mouth, advocacyMedia budget: $500k - $1 million

Executive summary

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