Lifescan: Simple touches, better life
Bijal Pathak
Campaign details
Brand owner: Johnson & JohnsonLead agency: Initiative Media Middle EastBrand: Lifescan - OneTouchCountry: Pan Arab, Saudi Arabia and United Arab EmiratesIndustry Non-prescription, OTC productsChannels used: Content marketing, Earned media, buzz, Email marketing, Events and experiential, Internet - display, Internet - microsites, Internet - search, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Social media, Sponsorship - media, Television, Word of mouth, advocacyMedia budget: $500k - $1 million
Executive summary
This...