Corsodyl: Daring to shock
Campaign details
Client: GlaxoSmithKlineBrand: CorsodylAgency: Grey LondonCategory: General Healthcare & OTC ProductsCountry: United Kingdom
This is a story about a brand daring to challenge marketing conventions and which, through the boldness of its, helped make a difference to thousands of people's lives…
There is a disease that more than 5 out of 10 people across Europe are showing signs of - one with potentially devastating consequences. The warning signs are obvious. The treatment painless and simple. Yet 71% of those affected are doing nothing about it.
Gum...