Gathering on the ground insights in the developing world: How the World Food Programme is incorporating mobile survey methodology to transcend traditional barriers of access
Steve Gutterman, Matthieu Sauvage-Mar, Max Richman and Roxana ElliottGeoPoll
Introduction
For years, governments and aid organizations have collected detailed data to educate themselves about the needs and preferences of their beneficiaries; information on safety, education, income, and food security better informs stakeholders on these important matters, and ensures that individuals are getting the attention they need. In the developed world, market research extends to consumer preferences, so that...