How Nature's Bounty built up O2O loop in the Chinese market
Nancy Huang
Campaign details
Brand owner: NBTY (China) Trading Co.Lead agency: ZenithmediaContributing agency: ZenithmediaBrand: Nature's BountyCountry: ChinaIndustry Healthcare services, providersChannels used: Internet - display , Internet - search , Magazines - consumer, Online video , Outdoor, out-of-home, Product sampling, Television, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive summary
This case study shows how Nature's Bounty, a totally new brand in China faced with a competitive healthcare product environment and little budget,...