Spirit of collaboration: Marketing and procurement professionals seeing eye to eye
The much-maligned relationship between marketing and procurement is giving way to a spirit of collaboration. According to a new ANA survey, 62 percent of procurement professionals and 30 percent of marketers believe the relationship between the two departments has improved over the past year. In fact, at many organizations, they are now considered partners instead of adversaries, working together to drive business results and get the most out of the marketing budget. "We look to procurement to be a talent magnet of ideas … it's not just about seeking...