Advertising or games? Advergames on the internet gaming sites targeting children
Soontae An
Ewha Womans University
Hannah Kang
University of Kansas
Introduction
As internet use among children grows more prevalent, it has become a powerful force in the lives of young people. The Pew Internet and American Life Project estimated that 93% of teens aged 12 to 17 went online in 2009 (Lenhart et al. 2010). A Kaiser Family Foundation study in 2010 found that more than eight in ten (84%) of young people aged 8 to 18 have internet access, and have spent an average of nearly 1.5...