A political tsunami in Cambodia: Using social media to mobilize the youth and change the political game
Lorya Noseda, Jamie Macfarlane and Pete Heskett
Campaign details
Brand owner: Cambodia's Opposition Leader: Sam RainsyBrand: Cambodia National Rescue Party (CNRP)Country: CambodiaIndustry Political organisationsChannels used: Content marketing, Earned media, buzz, Online video, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how pro bonomarketers took the campaign for the opposition Cambodia National Rescue Party onto Facebook to circumvent the government-controlled mass media....