Mobile-centricity: Why having a mobile site should be just the start
Jonathan Sinton
Having a responsive or mobile site is a great step forward but it shouldn't be seen as a substitute for genuinely mobile-centric planning.
Today, having a mobile or responsive website sits at the top of any marketers best practice checklist. If any more evidence were needed of the importance of prioritising the user experience on a handset, then the 2014 Connected Life study provides it. However, Connected Life also shows that having a mobile site is far from a complete solution in itself. A more fundamental shift...